Audiences.
In order to cater a media product it is important to identify the correct audience. There are around 5 key types.
The first one I will delve into is the Hedonist Audience. A hedonist is someone who will take 'risks' with the media they choose. They are the kind who will go to the cinema and pick a film at random. Trailers with things such as 'Guaranteed to throw up' are the kind aimed at a hedonist. They will want to see why it says they will throw up.
Films that suit this type of audience are Borat, Cloverfield or District 9
Similarly to Hedonists in many aspects, are Post-Modernists. They too will take risks, however they normally have an academic perspective towards this. For example films using a new animation technique, or have a new unique way of telling a story will catch the eye of a post-modernist.
Another aspect of post-modernists is that remakes of old films, books and the like are also on the agenda - along with Parodies. They enjoy seeing traditional conventions used in a new way, thus the name post-modernist.
Films that will catch the attention of a post-modernist include: Waltz with Bashir, due to its unique animation style and Shaun of the Dead (although not intellectual it parodies the traditional Zombie Horror).
On the flip side of things are the Traditionalists. These are the people who do not like to experiment. They find a genre and stick to it. A typical example are fathers - who stereotypically like The Bourne Trilogy[1] [2] [3], and James Bond. They enjoy the security of the familiar.
The remaining two types are more of a generalisation. There are two defining types of audience, Passive and Active.
Active audiences are just that, active. They deliberatly choose to go see a film. They pick one and see it.
Passive audiences are most likely the people who are invited by friends or family, this includes parents who have to accompany children to a kids film.
This method of classing audiences is known as "qualitative", as it bases them on the qualities of their person rather than statistical data such as household income.
The first one I will delve into is the Hedonist Audience. A hedonist is someone who will take 'risks' with the media they choose. They are the kind who will go to the cinema and pick a film at random. Trailers with things such as 'Guaranteed to throw up' are the kind aimed at a hedonist. They will want to see why it says they will throw up.
Films that suit this type of audience are Borat, Cloverfield or District 9
Similarly to Hedonists in many aspects, are Post-Modernists. They too will take risks, however they normally have an academic perspective towards this. For example films using a new animation technique, or have a new unique way of telling a story will catch the eye of a post-modernist.
Another aspect of post-modernists is that remakes of old films, books and the like are also on the agenda - along with Parodies. They enjoy seeing traditional conventions used in a new way, thus the name post-modernist.
Films that will catch the attention of a post-modernist include: Waltz with Bashir, due to its unique animation style and Shaun of the Dead (although not intellectual it parodies the traditional Zombie Horror).
On the flip side of things are the Traditionalists. These are the people who do not like to experiment. They find a genre and stick to it. A typical example are fathers - who stereotypically like The Bourne Trilogy[1] [2] [3], and James Bond. They enjoy the security of the familiar.
The remaining two types are more of a generalisation. There are two defining types of audience, Passive and Active.
Active audiences are just that, active. They deliberatly choose to go see a film. They pick one and see it.
Passive audiences are most likely the people who are invited by friends or family, this includes parents who have to accompany children to a kids film.
This method of classing audiences is known as "qualitative", as it bases them on the qualities of their person rather than statistical data such as household income.
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posted by James at
Thursday, October 08, 2009
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